Jaypee Business School

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Jaypee Business School-education for the contemporary environment

The Jaypee Business School, a constituent of the Jaypee Institute of Information Technology is working towards becoming a centre of excellence comparable with the best in the world for producing professionals with leadership quality in Technology, Innovation, Entrepreneurship and Management. Regular Academic and Industry participation helps Jaypee Business School strengthen the curriculum and prepare students for a professional career. Started in the year 2007, JBS holds a very good reputation amongst the new generation Business Schools in India. In a short span, the B-School has made extremely good progress both academically and in it’s stature as a centre of excellence in management studies. It has been rated amongst the emerging institutions in management studies by numerous studies and surveys in the past.

With international academic linkages with the University of Nebraska, Omaha, the University of California at Berkley, USA, University of Florida and the University of Westminster, UK, the mission of JBS is to prepare and produce competent, passionate and market centric professionals. Some of the best practices followed at Jaypee Business School include Functional Area Advisory Groups (FAAG) to bridge the gap between concept/theory and practise, incorporation of contemporary business practices in the classroom, and integration of practitioner inputs and live projects for students. To ensure holistic development of students, and to provide them individual specific growth inputs, JBS has instituted a robust student mentoring system with a social orientation.

The institute offers modules on IT applications, Functional electives, Financial and Industry electives, and an extremely innovative Employability Skill Enhancement Program which aims to help the students strike the right balance by imparting the relevant soft skills and bringing them up to a level which is essential for career success.

Research at JBS is centred on issues that are related to managing the corporate world. These new challenges majorly are from incorporating emerging technologies, expanding markets especially beyond national boundaries, diversity issues and evolving intra-interpersonal relationships and their implications on organizational functioning and affecting predictability both at individual, group and organizational levels to become sustainable in the long run. Research is being carried out across a vast realm of topics including Destination Branding, Marketing Flexibility, E-Marketing, Behavioral Finance, Trust in virtual teams, Managerial effectiveness, employee well being, Sustainable Supply Chain Management, E-Environment sustainability and Business in the digital era.

JBS endeavors to provide placement to it’s candidates. Top companies that visited the campus in the year include HCL Technologies, Axis Bank, 99 acres.com, Nestle, Berger Paints and Jabong.com.

Dr. Vandana Ahuja

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